Remember Tom Cruise in Steven Spielberg's "Minority Report"? He walks through a shopping mall and companies have lasers that scan your eye's retina and start calling you by name and personalising their adds? Well, this week I saw evidence that that terrifying thought is drawing closer to reality, when in Pinheiros Metro station an advertiser had set up a light & dry ice rig that projected the company logo, with commuters having to walk through it! Pretty hard to ignore. If that wasn't bad enough, last night my sleep was twice disturbed by computerized tele-marking calls on my mobile at 1.30am & 3am!! As I say, advertising, how low will they go?
